Women-Led NFT Projects To Narrow Web3 Gender Gap

Women-Led NFT Projects To Narrow Web3 Gender Gap
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A change in the tides is coming, and women in NFT are at the forefront

There has always been a lot of talk about diversity and the inclusion of unrepresented groups in the crypto space. But despite the ideals of the web3 revolution, including the decentralization of power, it still seems that the groups at the top are the same as ever. How can we reach global adoption with such a big gender gap? That’s when women-led NFT projects come into the picture.

The gender gap in the web3 is getting tighter

Like in any area, women often struggle to get a seat at the leadership table of dapp projects.

If we take a look at the broader audience, men are still the massive majority trading crypto and NFTs, which also makes blockchain marketing campaigns target them almost exclusively.

According to Gemini’s 2021 State of US Crypto report, only 26% of crypto holders are women. Another report published by ArtTactic in November 2021 points out that less than 16% of NFT artists on Nifty Gateway identify as female.

However, more optimistic data draw attention to the future of the industry. Gemini’s report also shows that women make up 53% of the so-called crypto curious, people about to invest for the first time in web3 projects. In the same direction, the Australian exchange BTC Markets registered a 175% increase in women users over the last year.

This represents a significant potential shift for the next wave of crypto buyers. So how is it that women-led NFT projects are contributing to this change?

Women-led NFT projects promoting empowerment

The groundbreaking innovations in the web3 are too bright to keep women away, and NFTs are the main gateway.

In 2021, female-focused NFT collections stole the show as they joined the top 100 NFT collections in the DappRadar Rankings.

The projects, which go far beyond PFP NFTs, promote openness to more plural communities and support women to study and work in the dapps industry.

Read on and get to know the best women-led NFT projects.

1. World of Women

One of the most successful NFT projects in the world, World of Women was one of the first female-led collections to drag mainstream media attention.

World of Women NFTs on DappRadar

What is World of Women?

“A collection of unique, cool, and diverse Women, ready to leave a mark in the NFT space! 10.000 randomly generated digital collectibles of various rarity living on the Ethereum blockchain as ERC-721 tokens and hosted on IPFS.”

Blue-chip NFTs representing all women

Released for public sale in July 2021, the World of Women (WoW) NFT collection sold out in just 10 hours. The artist behind the project, Yam Karkai, drew by hand 200 visual assets that compose the 10.000 tokens.

Many female celebrities announced their way into the crypto space by buying a WoW NFT, and the partnerships only grew from there.

Since its launch, WoW has integrated with the metaverse The Sandbox, and released a special collection with Billboard to celebrate women in music.

Following the success of the first collection, the team launched another one in March 2022 called World of Women Galaxy (WoWG), which quickly also became a hit.

2. Boss Beauties

With partnerships with Marvel, Meta, Barbie, and UN Women, Boss Beauties NFTs are taking female empowerment to the masses – and the New York Stock Exchange art hall.

Boss Beauties NFTs on DappRadar

About Boss Beauties

“A Woman can be Everything she wants. For 10 years, it has been our mission to educate and empower the next generation of Women and Girls. The Boss Beauties Collection is an extension of the same passion and goals we have championed for the past decade. This is a collection of 10,000 unique, independent, and strong Women which are also used to access exclusive virtual events and more.”

Lifting women for over 10 years

Boss Beauties’ story starts with founder Lisa Mayer and her non-profit organization My Social Canvas. After providing young girls with mentorships and professional opportunities for over a decade, she decided to extend their community to the NFT space.

With a strong entrepreneurial team, the project uses the NFTs to promote the idea that women can be everything they want.

The Boss Beauties NFT collection was launched in September 2021 as a massive success, selling out the PFP female avatars in an hour. After a few months, Boss Beauties had already raised over $3 million to fund mentorship and scholarship programs for women and girls.

In March 2022, the organization also launched a second collection called Boss Beauties Role Models, inspired by the most iconic women in history.

3. FameLadySquad

The first all-female generative avatar project on Ethereum blockchain, FameLadySquad, came out of an era of shame to be rescued by a team of influential women in the NFT space.

FameLadySquad NFTs on DappRadar

What is FameLadySquad?

“Fame Lady Squad is a collection of 8888 unique Lady NFTs that are living on the ETH blockchain. Each Lady is absolutely distinctive from others. Millions of combinations were created to make this happen.”

Claiming the place of speech for women

Although it has a somewhat confusing history, the FameLadySquad NFT Collection remains one of the strongest and most empowering women’s blockchain projects.

When it was discovered that the allegedly female-led collection of NFTs was, in fact, a men’s project of the sketchy side, the community decided to take over. Ashley Smith (Bored Becky) and Danielle Davis (NFTignition) decided to take the lead in a thriving community revolution. 

In August 2021, the former team members handed them the project’s smart contract, art layers, and domain, so they started rebuilding the collection and its reputation. The only thing the new owners never received was the $1.5 million raised on sales.

Since their takeover, the FameLadySquad community has already celebrated its freedom anniversary with a partnership with the leading metaverse Decentraland.

Celebrities supporting women in NFTs

As you may already know, part of the massive success of NFTs is down to celebrity adoption. In the case of the women-led NFT projects, this involvement supports a humanitarian cause.

Reese Witherspoon and Eva Longoria are some of the most famous celebrities involved with WoW and Boss Beauties.

Going even deeper, Paris Hilton launched her own NFT collection in 2021 and raised over $1.11 million in sales. The heiress is an early adopter and advocate of blockchain technologies, with the most recent partnership announced this week with The Sandbox metaverse.

In this wave, the recent NFT Blockchain Friends Forever (BFF) project, led by Mila Kunis, Gwyneth Paltrow, Kate Hudson, and Tyra Banks, is also promising to rise among the leaders in this area.

How can you support women-led NFT collections?

While buying NFTs seems like the obvious answer to that question, you don’t have to invest your money to support the cause. By supporting the work of all women in the web3, you already contribute to a fairer community. The most basic form of sorority helps.

It is easier to feel the need to increase diversity if we belong to unrepresented groups. But that doesn’t stop the community as a whole from benefiting from this variety.

After all, we want to build a community where all people are welcome and represented.

Track and manage your NFTs with DappRadar

As we are always looking to improve our community experience, DappRadar has created tools that take your NFT hunt to the next level.

With our NFT Collections Explorer, you can not only find the hottest collections out there but also dive into their unique tokens and their stats. Furthermore, it also allows you to buy and sell NFTs. Check out the video below for further information.

Now, if you already have your NFTs safe and sound in your wallet and just want to manage your portfolio, you will love the DappRadar NFT Portfolio Tracker.

You will also enjoy checking out Celebrity Crypto & NFT Wallets Rich List to gather some inspiration.

Join our fight for a diverse community

DappRadar will continue monitoring the NFT space as more community-centric collections hit the floor. If you want to keep a close eye on these female-first collections, make sure to follow our blog, Twitter account, and Youtube channel.

The above does not constitute investment advice. The information given here is purely for informational purposes only. Please exercise due diligence and do your own research.

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