CBS Network enters Decentraland with GHOSTS Web3 Game
Today marks a special day in terms of web3 adoption. CBS makes history as the first US Network to enter Decentraland with an immersive experience for fans of CBS Original comedy series GHOSTS.
This is a unique metaverse web3 game for the popular CBS Original comedy series amassing up to 6 million total viewers in the latest TV show ratings from April 2022.
What will this mean for the onboarding of newbies in the web3 space?
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Let´s dive into the details of this ground-breaking game!
What is “GHOSTS” and how can I earn collectible NFTs?
“GHOSTS is the CBS Original TV’s #1 New Series and the #1 Comedy on Paramount+. The series has now expanded into the Popular Metaverse Game Decentraland with the recreation of the Show´s Haunted Woodstone Mansion.
The experience takes fans and their self-designed avatars on an immersive journey through the show’s haunted Woodstone Mansion.
Here, fans can solve puzzles, undertake quests and earn limited edition collectible NFTs (Non-Fungible Tokens), all in celebration of GHOSTS, which returns for its sophomore season this fall.
The game will be accessible through September via www.ghostsmetaverse.com.
Who is behind GHOSTS´s Decentraland launch?
The trailblazing experience is activated and developed by CBS in collaboration with Web3 marketing agency CreativeDepartmint, which has provided DappRadar with this exclusive news.
How Web3 GHOSTS game in Decentraland brings the series to life
GHOSTS’ Woodstone Mansion was meticulously created to mirror the series’ actual sets and features delightful and surprising interactions with the show’s main characters, which were voiced by the series’ stars.
There are more than 10 types of collectibles that fans can earn that will unlock access and future experiences, such as playing a piece of music on a virtual piano or cooking up a dish that will appeal to one of the characters, and much more.
“We are continually looking for innovative ways to further develop new audiences for CBS programming, and our hit series GHOSTS, with its significant following, wide-ranging otherworldly characters and expansive setting, seemed like a natural fit for the metaverse,” said Mike Benson, president and chief marketing officer at CBS.
“This super engaging and elaborate Web3 GHOSTS game in Decentraland brings the series to life in an exciting way that’s never been done, enabling visitors to each have their own very unique experience while exploring the world of the show.”
GHOSTS uses Polygon
The GHOSTS game and NFTs are deployed on the carbon-neutral Polygon network, the leading decentralized Ethereum scaling platform.
A total of 1,100 tokens are available for each character with varying degrees of rarity, giving fans the opportunity to own a piece of the comedy’s history on a blockchain network that champions unrivaled user experience and rapid speeds.
“Since we opened our doors, CreativeDepartmint has been bringing major media brands into innovative spaces like Web3 to surprise and delight existing fans and attract new audiences to their IP with authenticity and style,” said Jonathan Block-Verk, founder of CreativeDepartmint. “We’re thrilled to help CBS enter the metaverse with the first-ever Decentraland game built by a U.S. network.”
The Polygon network is building strong partnerships with web2 players and playing a fundamental role in the mass adoption of web3 technology.
Recently, Polygon has announced zkEVM, the future of Ethereum scaling which is a huge step towards mass adoption. Moreover, It was chosen by Disney to be part of their accelerator program and is also venturing into supporting web3 phones with startup Nothing and HTC.
DappRadar supports the entire Polygon ecosystem. In April, May and June of this year, 218 dapps were approved for hosting on Polygon. In contrast, Ethereum approved 177 new dapps in that time and Solana only 25.
How did CreativeDeparmint create an unforgettable Decentraland Experience
CreativeDepartmint worked closely with the Web3 platform Moonwalk to deliver the collectible NFTs, and collaborated with renowned metaverse studio TerraZero to create an unforgettable Decentraland experience.
“Entertainment has been driving metaverse adoption globally, and Decentraland is excited to have an institution like CBS enter the metaverse and bring a new type of immersion from the TV world,” said Adam de Cata, head of partnerships at Decentraland Foundation.
“This is one of our most captivating projects to date and a clear indicator that Web2 audiences are becoming Web3 communities in the metaverse,” said Ryan Wyatt, CEO at Polygon Studios. “We’re thrilled to be partnering with CBS and CreativeDepartmint to help them delight the fans of GHOSTS in the metaverse.”
Enter the “Summer of GHOSTS”
The GHOSTS metaverse activation is part of CBS’ “Summer of GHOSTS” immersive marketing campaign honoring the “recently departed” first season and its upcoming sophomore season this fall.
Throughout the summer, multi-city in-person events are celebrating the spirited title characters and living leads of the show. Each character is being honored with distinctive “to die for” activations, bringing their individual worlds and stories into the here and now with a variety of in-person events, stunts and experiences.
For more information on “Summer of GHOSTS” click HERE and/or follow GHOSTS socially on Twitter, Instagram, TikTok and Facebook at @GhostsCBS, with the hashtag #SummerOfGhosts.
Season two of the critically acclaimed #1 new comedy/series and breakout hit GHOSTS will premiere Thursday, Sept. 29 in its new time slot at 8:30 PM, ET/PT on CBS.
The entire first season is available to stream on demand on Paramount+. The series is produced by CBS Studios in association with Lionsgate Television and BBC Studios Los Angeles Productions. It is based on the BBC Studios-distributed format “Ghosts.” For more information on the CBS Original series GHOSTS, click HERE.
CreativeDepartmint is a Web3 agency that combines a passionate obsession with NFTs and Web3 community building with over 100 years of traditional marketing, advertising, media, journalism, PR and large-scale event production.
GHOSTS is a single-camera comedy about Samantha (Rose McIver) and Jay (Utkarsh Ambudkar), a cheerful freelance journalist and up-and-coming chef from the city, respectively, who throw both caution and money to the wind when they decide to convert a huge rundown country estate, Woodstone Mansion, they inherited into a bed & breakfast—only to find it’s inhabited by the many spirits of deceased residents who now call it home.
The departed souls are a close-knit, eclectic group that includes a saucy Prohibition-era lounge singer, Alberta (Danielle Pinnock); Isaac, the 18th-century forgotten Founding Father (Brandon Scott Jones); Flower, a hippie from the ‘60s (Sheila Carrasco); Pete, an upbeat ‘80s scout troop leader (Richie Moriarty); Thorfinn, a Viking warrior from 1009 (Devan Chandler Long); Trevor, the slick pantless-for-eternity ‘90s finance bro (Asher Grodman); Sasappis, a sarcastic and witty Native from the 1500s (Román Zaragoza); and Hetty, a Victorian society woman and wife of a 19th-century robber baron (Rebecca Wisocky).
If the spirits were anxious about the commotion a renovation and B&B will create in their home, it’s nothing compared to when they realize Samantha is the first live person who can see and hear them.
Polygon is the leading blockchain development platform, offering scalable, affordable, secure and sustainable blockchains for Web3. Its growing suite of products offers developers easy access to major scaling solutions including L2 (ZK Rollups and Optimistic Rollups), sidechains, hybrid, stand-alone and enterprise chains, and data availability.
About the Decentraland Foundation
Decentralization in Decentraland is supported by the Decentraland Foundation. The Foundation is a non-profit organization that owns the intellectual property, reports on third-party activities and developments, and works alongside companies, contributors, players, users, and community members for the benefit of the platform.
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