A deep dive into one year of organic traffic on the World’s Dapp Store
There are many ways to look at success in Web3, and here at DappRadar we value onchain metrics such as Unique Active Wallets (UAW), or Total Value Locked (TVL). However, we can also look at internet traffic on our website to identify what’s been hot in the Web3 community. Therefore, we look at the most popular projects, determined by the traffic generated on DappRadar.
Traffic has been going up on DappRadar in 2024. Thanks to the bull market, but also thanks to the launch of new exciting features. This year we launched various new services, such as the Airdrops Explorer or the ability to find newly launched smart contracts with Hot Contracts. DappLaunch was also a major milestone, and it’s just getting started with the first 4 projects just approved. Throughout the year we improved and expanded our Quests as well. However, arguably the biggest impact on DappRadar and RADAR has been the launch of Boosting and the introduction of Boosting Power as a soft currency.
Our community loves interacting with these new products, but DappRadar is also a popular resource for those who are dipping their toes into Web3. Organic traffic is one of the biggest traffic drivers on DappRadar, as many users dive into the World’s Dapp Store to find insights. By visiting project pages of decentralized applications or blockchain ecosystems, users can find the tools or services they are looking for. That way, DappRadar helped over 6 million unique users to explore Web3, discover dapps, and find exciting opportunities.
Below we highlight the top project pages, as determined by the unique number of active users in 2024. But let’s first look at the categories of the project pages that generated the most traffic through the year. Here we will differentiate between DeFi, Games, Social, Marketplaces and Gambling.
Games and DeFi attract the most traffic. Not only do most dapps on DappRadar fit one of these two categories, but these projects generally also offer the biggest earning opportunities to their users. However, the impact of the Social category should not be underestimated, because that’s a market segment that performed very well this year. We will share more about this in the Dapp Industry Report for the whole 2024, which we will publish early January.
Most popular project pages of 2024
When looking at individual project pages, filtered by direct, organic, social and newsletter traffic, the top 10 consists of the following projects.
- Pixels, the social gaming metaverse that’s taking Ronin Network by storm
- HOT Protocol, a gamified Web3 wallet for Solana, NEAR, TON and EVM chains
- SyncSwap, the leading DeFi platform on zkSync and Linea
- World of Dypians, the open gaming metaverse that grew a lot this year
- Sweat Economy, the move-to-earn app with built-in rewards system
- ZetaEarn, liquid staking and rewards platform on ZetaChain
- CARV, credential and data platform for gamers
- MotoDEX, the blockchain motor racing game that expanded to new chains
- Off the Grid, the November battle royale hit game that had its breakthrough this year
- KAI Ching, the shopping app with Web3 loyalty program and rewards
Most popular game projects of 2024
When we solely look at games and gaming platforms, excluding gamified DeFi platforms and move-to-earn projects, we can create the following top 10. These projects often have a strong community, powered by social media engagement, referral campaigns, live streams, and of course quality and engaging gameplay. Looking for more games, explore our Games Rankings.
Most popular DeFi projects of 2024
In DeFi, the most visited projects pages on DappRadar aren’t determined by total value locked or trading volumes. Moreover, we see projects high in the charts that are native to a young and heavily growing ecosystem. Visitors to DappRadar are clearly looking for staking and liquidity opportunities. You can discover the most used DeFi projects on DappRadar.
Most popular Social projects of 2024
Arguably, social projects really had their breakthrough this year. However, a social dapp doesn’t equal social media activity. It’s also about engagement and reward platforms where users built a reputation. Themes like digital identities, verification, and reward programs are all part of this category. Get social with our Social Rankings.
The 2024 Yearly Dapp Industry Report coming early January
We’ve seen various organizations publishing their yearly reports already, but DappRadar will wait until early 2025. We see too many developments in the industry that will impact the numbers for December. In order to capture the entire market and all its activity, we will publish the Dapp Industry Report 2024 in early January. Stay tuned for more data, more trends, and more alpha.
In the meantime, visit DappRadar and check out our new homepage. This has now become your new starting point for exploring Web3, dapps and over 75 different blockchain ecosystems. You will find the newest projects and the latest trends through DappRadar, the World’s Dapp Store.
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