The most recognized global producer of trading cards – Topps. Are joining forces with WAX.
In 1951 Topps created the first modern-day sports trading card set and has continued to set the standard for quality and innovation to the present day.
Starting in the 1950s with entertainment cards for Elvis Presley and The Beatles. Moving on to Charlie’s Angels, E.T. and Batman. Topps has published some of the top contemporary entertainment properties. Always staying relevant and in demand.
Fast-forward to 2020. Topps can boast franchises such as Star Wars, Major League Baseball, WWE and the Garbage Pail Kids. This partnership deal will see Topps make their vast licensing portfolio available to users of the WAX blockchain.
Topps chose the WAX Blockchain to create, buy, sell, and trade virtual items to anyone, anywhere in the world. This was partly due to the fact that since 2017 WAX has facilitated the trade of more than $100 million in digital items and has a strong focus on user-friendliness.
Garbage Pail Kids coming to WAX!
Garbage Pail Kids trading cards will be the first franchise to feature. The first trading cards will launch in the spring of 2020. Available to buy through FIAT credit card and WAX Cloud Wallet payment methods.
“As the popularity of blockchain collectibles grows. Topps, as the leader in the space, is well-positioned to take advantage of our WAX platform features to provide a unique collecting experience,” said Evan Vandenberg, Vice President of Business Development at WAX.
Each Garbage Pail Kids card is a unique digital card. Collectors will be able to buy, sell, trade and store their Garbage Pail Kids blockchain collections on a dedicated Topps platform. Using blockchain to authenticate each card and its content. Every Garbage Pail Kids card on the platform will retain a unique code that will ensure its authenticity.
In the physical world. Topps trading cards have regularly sold in secondary markets for hundreds of thousands of dollars. One very important feature allowed by blockchain is for buyers and sellers to guarantee the Topps cards are authentic, and that trades are secured.
“Over the years, collectors of Topps trading cards have enjoyed the thrill of ripping open a pack of cards. This partnership allows us to bring that memorable collectible experience to an even wider audience. Our Garbage Pail Kids blockchain product will highlight recent advancements in technology and continues Topps’ history of developing innovative products,” said Tobin Lent, Vice President, General Manager of Topps Digital.
The number of dapps currently available (3,062 at the time of writing) shows that the key challenge of the blockchain dapp ecosystem hasn’t been creating dapps. The issue has predominantly been onboarding users.
“The WAX Cloud Wallet is part of our continuing effort to make blockchain easy for everyone. You can create a blockchain account in two clicks. You don’t have to download MetaMask, or some other crypto wallet to use a WAX dapp. And the Cloud Wallet works on mobile just as easily as it does on your desktop.” says WAX co-founder William Quigley.
By interacting with Garbage Pail Kids cards on the blockchain, anyone can see the details of the cards’ information and trading history. This enables everyone involved to make informed purchases, sales, and trades, with anyone else in the world – instantly.
The new Garbage Pail Kids digital cards will launch in the next few weeks and can be purchased at topps.wax.io.
Visit topps.wax.io for more information and to sign up.