Primates is the sixth most-traded collection with a volume of over $3 million in the last 7 days. Learn everything you need to know about this trendy Solana NFT Collection.
In the June 2022 edition of DappRadar’s New Dapps Report, we dive deeper into the Primates Collection, which is climbing the NFT charts. The New Dapps Report serves as a detailed analysis of financial metrics for NFT collections with a solid appeal.
This New Dapps Report is part of a series of executive reports that provide readers with a high-level perspective of promising, generative NFT collections. The report focuses on financial metrics, including sales activity, price analysis, and distribution metrics like Unique Holders Ratio and Whale Concentration Index. It additionally dives into whales’ behavioral patterns and social and technical overviews.
Primates is a collection of 10,000 generative NFTs with a laser focus on community, fashion, and streetwear. The project boldly states that it aims to create the next premier streetwear fashion brand akin to Supreme or Palace.
The devs plan to partner with veteran fashion designers to release seasonal, limited edition clothing articles. The core audience for this brand is people who love collecting and reselling street merch. Merchandising will also be the core feature of this collection, as the devs plan to offer a wide range of goodies such as skateboards, ashtrays, water bottles, and much more.
Please do not consider this document as financial advice.
Data updated on: Jun 28, 2022
Table of Contents
- Primates is the sixth most-traded collection in the last seven days, with a volume of over $3 million and over $9 million total trading volume, making it the 15th most traded collection in the last 30 days.
- Primates is also the most successful collection on Solana during the same time period.
- The collection’s price floor has appreciated by 494% since the mint on June 14th.
Primates – Solid growth despite downwards pressure
Launch date: June 14, 2022
Edition size: 10,000 – Limited Edition
Floor price: 23.75 SOL
Primates is showing a robust financial performance despite the harsh market conditions, driven by unfavorable macroeconomic trends and falling cryptocurrency prices.
The collection has a total volume of over $9 million or over 242,100 SOL. However, this volume is below the average number we usually observe on the Dapp Reports. We typically see a total volume above seven figures.
Solana´s price has fallen by 56% since early May. After the pullback, Blue-Chip collections dominate trading. Despite the stiff competition, Primates still manages to be the 9th most traded collection in the last seven days and the 15th by total volume in the previous thirty days.
The trading activity for the collection is very close to the standard pattern. The collection was slow to aggregate sales and reached the highest trading day on June 19th, five days after the mint.
Trading activity has fallen off gradually in the subsequent days, and it remains on par in trading volume with the initial week and hasn’t completely died off. This indicates that there is still considerable interest in the collection. The bullish chart of the average price reinforces this.
It can be observed from the graph that the average price is growing from day to day and is currently at 28.26 SOL which is a 607% appreciation from the initial mint price. The floor price is not too far behind at 23.75 SOL, an appreciation of 494%.
It is a solid metric considering the market turbulence. Although it’s a far cry from Goblin Town, which appreciated by 4568%, it is doing much better than Wagdie, which appreciated by 24%. It’s in line with the previously covered collection, the GODA mint pass, which had an appreciation of 469%.
Added Utility – Unparalleled merchandising.
An ape-themed NFT collection is not new; fashion-focused collections are also plenty. Although the competition is very stiff, what sets the Primates Collection apart is the project´s clarity of purpose, scope, and early execution. According to the Medium post, the collection aims specifically to develop a streetwear fashion brand.
They have a clear target audience in mind. The collection appeals to streetwear collectors and resellers within the 25-year-old demographic.
For this purpose, they aspire to emulate brands like Supreme and Palace. They plan to work with seasoned fashion streetwear veterans and Amazon FBA to ensure the best clothing can be shipped to the holders in record times.
The collection will not only focus on clothes but also include items of modest value, such as bongs, water bottles, skateboards, lighters, ashtrays, and many more.
Some minters have also received a designer t-shirt, which was well-liked by everyone who got them. It functions as proof of concept and a taste of things to come.
Social Awareness and Engagement
Unlike the recent trend of NFT projects without a community hub, Primates exists on the opposite end of this spectrum and fiercely centers around the community.
The Discord channel is prominently featured as the central point of the congregation. It has a population of 178,401 registered users, which is on par with most projects covered in the Dapp reports.
The onboarding procedure is kept simple to allow as many people to join. However, the server does not compromise security. An active team moderator ensures that bad actors and bots are kept to a minimum.
The community is active around the clock, discussing, sharing fan art, and proudly presenting their new NFT purchases. There is also a sneak peek channel dedicated to upcoming development for the project.
Twitter went live in April 2022, but it started being active on May 9th, 2022. It currently has 294,112, which is significantly above average for projects covered on the Dappreports.
The account rapidly accumulated followers and peaked at 367,224 followers on June 11th but it has been on the decline since then.
This decline is due to the ebb and flow of followers in the past 30 days, showing a daily net average loss of -84 new followers.
Following the trend set by Goblin Town and Wagdie, the team is entirely anonymous. They have no separate Twitter or Discord accounts besides the official one.
Although this trend seems popular, it has proven to be a gamble as it raises an air of mystery and allures many curious inquirers. It has proven an effective strategy combined with an extravagant presentation displayed by Goblin Town.
Wagdie has shown that this is not always a winning strategy. Without a public figure to guide and interact with the masses, people will be prone to doubt and skepticism.
Any mishap would significantly increase the community’s risk of succumbing to FUD’ing, spelling a death knell for the project.
Whale Wallet Analysis
Primates has a Unique Holders Ratio of 55%, which indicates it is a moderately diversified collection. The more unique holders there are, the less chance of collusion exists between the holders. A higher ratio also shows a lower risk of sudden price fluctuations.
The whale concentration of 4.5% is perfectly average. Collections with a higher than average whale concentration face an increased risk of price manipulation by famous collection holders.
Moreover, a higher whale concentration also increases the risk of a selloff should they liquidate their holdings. The selloff often causes a chain reaction forcing many smaller flippers to sell as well.
Potential buyers are always advised to exercise due diligence.
NFTs on Solana, unlike on Ethereum, store their metadata on-chain, but they still use a URI that links to the data storage. Having an NFT on Solana ensures cheaper gas fees and faster transactions when compared to NFTs on Ethereum.
The collection has not made the contract publicly available, which is highly unusual and a first on the Dapp report. This is concerning as people cannot verify the structure and quality of the code in the contract. It can lead to skepticism and negative speculation.
- Audit status: no audits performed yet
- Storage: NFTs are stored as ERC-721 tokens on the Solana blockchain, and visuals live on IPFS for immutable ownership.
- Contract address: The team has not shared a contract address.
Unlike many recently covered collections, Primates doesn’t veer too far from the beaten path and instead goes for proven aspects of NFT projects, for the most part. The collection, like many others, focuses on apes and seeks to establish itself as a social brand.
What sets it apart is the execution. The art and design of the collection have been very well received, and many buyers claim to have purchased a Primate for the art alone.
Those who were fortunate during their mint have also received an exclusive T-shirt as part of the project. Many collections claimed ambitions to become a fashion brand, but only a few have delivered good results to their minters within weeks of launching the project.
This approach, coupled with a relatively low entry barrier, has warranted the attention of many NFT veterans and first-time NFT buyers. The collections amassed a total volume of over $9 million, making it the 15th most traded collection in the last 30 days.
Despite the stiff competition, Primates still has a hefty floor price appreciation of 494% and continues to generate trading activity on par with the first week.
However, it seems that the Twitter account has passed its prime for now. It peaked with 367,224 followers on June 11 and has declined since then. The Discord is active and is the primary point of congregation for the community.
Lastly, there are a few points of concern that the dev team is entirely anonymous and that the project contract has not been made public.
It will raise red flags for some people as it is impossible to verify the code for potential pitfalls, nor is it possible to communicate with the devs should the people have some concerns.
Unfortunately, some promising NFT projects turn out to be scams or rugpulls. A common feature among these projects was the emulation of successful projects like BAYC. We encourage our readers to do their due diligence before committing financially to a project.