An in-depth look at 3 popular NFT collections: Clone X, Psychedelics Anonymous and Prime Ape Planet
In this January 2022 edition of the New Dapps Report by DappRadar, we take a look at three popular NFT collections: Clone X, Psychedelics Anonymous and Prime Ape Planet. The New Dapps Report serves as an executive overview and analysis of financial metrics for NFT collections.
The following document belongs to the “New dapps series”, a set of executive reports that intend to provide users with a high-level perspective of new and promising randomly generated NFT collections. The report focuses on financial metrics like sales activity and price analysis, distribution metrics like Unique Holders Ratio or the Whale Concentration Index, whales behavioral patterns, and detailed social and technical overviews.
2021 was a great year for NFTs. The market generated record trading volumes of $24 billion and NFTs were brought into cultural prominence. After a short cooling off period near the end of the year, NFT trading is gearing for a fresh start in 2022.
To mark this resurgence in this edition of the New Dapps Report, we chose three NFT projects that launched during the last two weeks of December. Each of these has shown potential based on the factors that we consider for the analysis.
First, we take a look at CLONE X – X TAKASHI MURAKAMI, as a sequel to our previous report about the collection. Since the minting on December 12th Clone X has become the 11th most traded? collection of all time with volume of $207,976,583. Then we will explore the inspired project called Psychedelics Anonymous (PA). The PA avatars floor price has appreciated 2036 % from the minting. Finally we will look at Prime Ape Planet. A collection made by three visual industry veterans who worked on Avengers: Infinity Wars. Prime Ape Planet is barely a week old and is already the 8th most selling collection with $66,818,143 in trading volume in the last 30 days.
Please, do not consider this document as financial advice. Data updated on: Jan 4, 2022
Table of Contents
- Key takeaways
- Psychedelics Anonymous NFTs
- CLONE X – X TAKASHI MURAKAMI
- Prime Ape Planet PAP
- In Summary
- CLONE X – X TAKASHI MURAKAMI – CloneX, RTFKT’s first avatar project, has amassed over $120 million in trading volume in only one week after the public sale.
- Psychedelics Anonymous Genesis – traded over $24 million a week after minting and sits comfortably as the 11th most traded collection in the last 7 days
- Prime Ape Planet PAP – gained a whopping 100k Discord users the first 24 hours and despite being only a week old is the 8th most traded collection in the last 30 days with a volume of over $66 million.
CLONE X – X TAKASHI MURAKAMI
Launch date: Dec 12, 2021
Edition size: 20,000 (18,373 currently available) – Limited Collection
Clone X is an avatar collection made by the RTFKT (pronounced artifact) Studios; a digital fashion brand recently acquired by Nike. The project is a collection of 20,000 randomly generated 3D anime inspired avatars. The collection currently ranks as the 11th most traded collection of all time.
RTFKT are renowned in the blockchain space as reputable creators of digital assets. They previously designed luxury retail stores, created logos for hip hop artists and made skins for Dota 2 and CSGO that sold millions. They frequently collaborate with renowned artists to produce outstanding and highly sought after pieces of digital art.
This specific collection was created in collaboration with the renowned Japanese contemporary artist Takashi Murakami. Murakami has been known to collaborate on many fashion related products and his designs have a cult following. One of his sculptures sold at an auction at Sotheby’s for $13.5 million. Likewise, just 5 days after minting, Clone #15920 has already sold for $1.11 million / 289 Ξ.
The project roadmap details many upcoming features that will be implemented in the near future for the Clone X collection. In the near future there will be a 3D vault for the clones. In this vault the clone can be updated on the fly and exported as an object (.obj), Blender file (.blend) or for use in Unreal Engine and other graphical engines. Clone X avatars are fully rigged models that can be used for meetings or animations and across various platforms. Furthermore owners of these avatars will have access to a dedicated Clone Inventory of clothes and unique wearables from RTFKT. These files can be used in various 3D projects inside or outside the metaverse.
Furthermore there will be a Forging Event which lets owners ‘forge’ unique physical collectibles resembling those of their clone and a wearables marketplace to enhance the visual flair of the clones.
Clone X Avatars also grant the user access to the RTFKT ecosystem and exclusive Clone X Events as well as the ability to acquire exclusive merchandise of their purchased character in the physical world.
Clone X has established itself as the rising star among the NFT collections, generating $120 million in trading volume in the first week after the public sale and that number keeps on rising. Currently Clone X is the second most traded collection in the last 30 days with a volume of $207,976,583 and the 8th most traded collection of all time.
The highest sale of 289 Ξ / $1,145,006.44 happened only five days after the original minting of the collection. Many projects take months, if not years to reach such numbers.
84% of all trades have been profitable so far which indicates that prices and the demand for this collection is rising.
Clone X awarded the early adopters with a floor assets appreciation of 1200% increase from the original mint price.
- Mint Price: 0.5 Ξ, Dutch auction
- Floor market cap: 119,418 Ξ / $456,629,354
- Current Floor Price: 6.5 Ξ (1200% up from mint price)
- Average sale price: 7.38 Ξ (1376% up from mint price)
- Highest sale: CloneX #15920 for 289 Ξ / $1,145,006.44
- Initial revenues: 9,172 Ξ / $ 37,009,020
- Unique holders (ratio): 7,310 (40.2%)
- Total Volume: $207,976,583 / 54,831.83 Ξ
- 7 day volume: $26,671,231 / 7,048.34 Ξ
- Buyers vs Sellers ratio: 1.09 (5,579 / 5,103)
- Total Traders: 9,440
- Secondary market royalty: 5%
Social Awareness and Engagement
RTFKT has a phenomenal reach on social media which is expected from a team of such pedigree. Their Twitter account has a following of nearly 240.000. However, since the minting in December the account has been growing by nearly 2763 new followers a day and the account attracted 82.908 new followers in the last 30 days alone.
Their Discord totals 144.000 users, which offers very active channels every day. Their TikTok is also popular, with over one million followers.
- Twitter followers: +237.800
- Discord members: +144.000
- TikTok: 1 million followers
- Instagram 356.000 followers
- Announced collaborations: Takashi Murakami
RTKFT was created by three co-founding members. Since December 2021 it’s part of Nike, which acquired RTFKT for an undisclosed amount.
Benoit Pagotto is the Brand Director. He previously worked as a branding and marketing director for the E-sports team Fnatic and currently works as Senior Director for Brands & Partnerships at Nike ( who recently acquired RTFKT)
And finally, the third co-founder is Steven Vasilev. He is an accomplished entrepreneur and his role is spearheading marketing, sales and product strategy.
There are no major concerns from a technical standpoint. They postponed the original public sale by one day due to high demand and an overflown attack on the CloneX minting site. The team acted professionally, and the public sale took place without further incidents.
Like most of the NFT projects, CloneX metadata uses IPFS for storage rather than being fully on-chain. Not ideal as the smart contracts and the metadata are separate, but the IPFS is working properly. A challenge that is common in visually rich metadata projects.
- Audit status: no audits committed yet
- Storage: CloneX NFTs are stored as ERC-721 tokens on the Ethereum blockchain and graphical assets hosted on IPFS for immutable ownership.
- Contract address: 0x49cf6f5d44e70224e2e23fdcdd2c053f30ada28b
Whale Wallet Analysis
Whale analysis of CloneX shows a whale concentration ratio of 4.77% which is an average value. A higher whale concentration in a collection indicates a higher risk of market manipulation and stronger price fluctuations. While the risk of manipulation for Clone X is very low, considering that not all clones have yet been minted, it is nevertheless not insignificant.
The top two whales are luggis.eth and saintbayview.eth both of whom hold many other high valued pieces from established collections like Cryptopunks and BAYC, as well as other exclusive RTFKT NFT gear. The presence of high-profile whales lends credence to the project’s viability and raises the profile of the collection. This often increases the trading activity during acquisition and also during the sell off should it ever occur.
- Whale concentration ratio: 4.77% – 875 pieces
Psychedelics Anonymous Genesis
Launch date: Dec 22, 2021
Edition size: 9595 – Limited Edition
Psychedelics Anonymous consists of 4 separate NFT collections that, when combined, provide value in excess of the sum of their parts. The project is very grandiose in presentation, as well as its aspirations. While each collection within this project merits attention, it is the Genesis Avatars which are the crowning jewel of the project, and what will be discussed in this report.
Genesis Avatars is an avant-garde collection of 9595 eclectic and mysterious looking characters designed by members of Voltura, a bespoke marketing and product development firm from Sydney, Australia. The avatars bear no resemblance to pop culture or other NFT collections, giving them a breath of fresh air in a market filled with derivatives.
Voltura Labs has previously worked with many heavy weights such as Sony, McDonald’s and KPMG. The team has a strong track record delivering boutique solutions, which is readily apparent with this collection.
The Genesis avatars quickly became the 11th most traded collection at $16.764.865 in the last 7 days and have gathered a strong social following, gathering 116.000 followers on Twitter since September 2021 and nearly 75.000 users on Discord.
The complete experience of Psychedelics Anonymous can be achieved by minting all four NFT collections that belong to this project. Each user can however define their own experience and mint only the collections that speak to them and still be a part of the project. The Genesis Avatar is only a quarter of the whole project. Other pieces of this project are the: IRL Anonymous Pass, the Metaverse Pass and Component #1 NFT.
The Genesis Avatar is the most prestigious of the four and provides the most utility besides the artistic avatar.
Other perks include:
- Genesis avatar physical merchandise
- Genesis metaverse wearables
- Access to VIP metaverse events and areas
- Web3 accelerator access
- Business performance coaching
- Mental health support
- Staking and future DAO allocations.
The Psychedelics Anonymous project is still in early development stages and many benefits for holders have yet to be concretely elaborated upon.
Despite being just under 2 weeks old at the time of writing PAG has surpassed $15 million in trading volume and is the 11th most traded collection in the last 7 days. The collection keeps appreciating and currently has had 92% of trades being higher than the previous sale. The collection has also reached over 13.000 unique traders, which also reflects the demand for this project.
The project gained a lot of traction, early investors have seen a 1318% increase from the original mint price.
- Mint Price: 0.088 ETH (Ξ)
- Floor market cap: $44,263,920
- Current Floor Price: 1.88 Ξ (2036% up from mint price)
- Average sale price: 1.497 Ξ (1601% up from mint price)
- Highest sale: Psychedelics Anonymous Genesis #2060 for 19.99 Ξ / $73,479.04
- Initial revenues: 844,36 Ξ
- Unique holders (ratio): 6,949 (72.24%)
- Total Volume: $30,867,426 /8,156.10 Ξ
- 7 day volume: $16,764,865 / 4,429.7 Ξ
- Buyers vs Sellers ratio: 1.209 (7,565 / 7,348)
- Traders: 13,938
- Secondary market royalty: 5%
Social Awareness and Engagement
Psychedelics Anonymous has a strong community following. Since the creation of their Twitter account in September it has been growing steadily, averaging a daily increase in followers of about 2,045 accounts. Their Discord is around 72.000 users with robust security features such as mobile registry and active mods. The community is very active on Discord in all channels.
Overall this project is successfully cultivating a strong brand following.
The team is almost entirely composed of members of Voltura Labs, a company that specializes in bespoke marketing and branding solutions.
The company is based in Sydney, Australia and has worked together with giants like Sony, Ikea, McDonalds and General Electric. Having members of a previously successful business attached to a project (all of whom have made their personal data public) lends it legitimacy and confidence.
- Lewis Gale – Founder and Managing Director of Voltura Labs. Veteran marketeer of 10 years working with Nasdaq listed businesses.
- Adam Sullivan – Creative Director Voltura Labs. Created marketing campaigns for over 20 years, connecting people with products through interactions.
- James Manning – Advisor, Voltura Labs. CEO of Mawson Infrastructure ($MIGI) a bitcoin mining firm. Strong background in logistics, investment and planning.
- Nick Hughes-Jones – Advisor, Voltura Labs. CCO at Mawson Infrastructure Group ($MIGI). Nick has over 15 years of experience in financial markets and fund management.
- Kate Mahoney – Event Manager, Voltura Labs. Strong experience organising events for finance, beauty and hospitality with extensive contacts in each field.
- Joshua Connelly – Creative Lead, Voltura Labs. !5 years of experience working in the visual industry, especially working blending machines and art.
- Matt Lim – Lead Developer, Voltura Labs. Software engineer specializing in web3 development. Previously worked for Facebook now Meta
As for the majority of the NFT projects, the metadata is stored on central servers and hosted on Ethereum through IPFS. Not ideal, but the IPFS is working properly.
- Audit status: no audits committed yet
- Storage: Psychedelics Anonymous NFTs are stored as ERC-721 tokens on the Ethereum blockchain and hosted on IPFS for immutable ownership.
- Contract address: 0x75E95ba5997Eb235F40eCF8347cDb11F18ff640B
Whale Wallet Analysis
Psychedelics Anonymous is a well-distributed collection, with a unique holders ratio of 72%. A higher ratio indicates a reduced risk of sudden changes in price. Collections that achieve a good distribution, significantly reduce the risk of market manipulation.
Whales hold a below average concentration of the collection at 4.27 %. For example, among them we find Blader.eth, a renowned NFT flipper, in 2rd place with 50 NFTs. Interest from renowned flippers lends credence to the project and diverts a lot of attention towards it. Therefore, this often has a strong positive effect on sales. One should also be wary of following notorious flippers as they often trigger a sell off when they exit a project. This risk is elevated with collections that have a higher whale concentration.
- Whale concentration ratio: 4.27% – 410 pieces
Prime Ape Planet (PAP)
Launch date: Dec 28, 2021
Edition size: 7,979 – Limited Collection
Prime Ape Planet (PAP) is a collection consisting of 7979 bespoke, hand made 3D avatars that are ‘’metaverse ready’’. The team behind the project is composed of visual entertainment industry heavyweights who worked on projects like Netflix’s Witcher, Assassins Creed and Avengers: Infinity War.
As such the models are of extremely high quality with realistic looking fur, cloth and skin. Having extensive experience working with 3D applications the team will enable the models to be used as avatars in the metaverse for projects such as VR, games and movies.
Owning a top of the line 3D model is not the only perk of this collection. For example, holders of these apes may enter exclusive parties where they can mingle with hotshots from the world of art, cinema and fashion. However, this entrance will be free of charge granted that the owners can provide proof of ownership of a Prime Ape.
$50,000 of the proceeds from the project will go to a charity dedicated to the protection of primates from poachers and destruction of their habitat due to industrialization.
Further down the line the team will release a legendary Prime Ape which will outshine the rest of the collection in terms of quality.
For a collection that is barely a week old at the time of writing, it is making quite a splash. It has surpassed the 30-day trading volume of many established collections and is trading at the 9th place at $66.818.143.
The collection has just over 10.000 traders and the numbers keep rising which shows a healthy demand for the collection. Moreover 92% of all trades have been profitable which indicates that the collection’s value is appreciating with every trade.
The project is also rewarding early investors with at least a 279% increase from the original mint price.
- Mint Price: 0.5 Ξ
- Floor market cap: 15152.121 Ξ / $58.060.048,8
- Current Floor Price: 1.899 (279% up from mint price)
- Average sale price: $11.219,54 / 2.928 Ξ (418 % up from mint price)
- Highest sale: Prime Ape #6981 for 88.8 Ξ / $341.438,66
- Total Volume: $66.818.143 / 17,657.88Ξ
- 7 day volume: $55,377,279 / 14,634.04 Ξ
- Unique holders (ratio): 4,955 (62.1%)
- Buyers vs Sellers ratio: 1.005 (6,118 / 6,085)
- Traders: 11,389
- Secondary market royalty: 0%
Social Awareness and Engagement
Despite being one week old it gathered 238.000 members on their Discord, 100.000 of which joined within the first 24 hours of the project’s launch in December. The community is very active and the moderation on Discord is top notch.
Their Twitter is also developing a healthy following. It currently stands at 43 thousand followers and accrues an average of 1,359 new followers daily.
The project also has an Instagram account which has a sizable following of 48.7 thousand followers.
The team consists of three artists with extensive experience in the 3D entertainment industry working as modelers, texturers and animators. They are:
Kurtis Dawe – character artist. Worked as Character Artist for EA Vancouver. Also worked on projects such as recent Disney’s 3D films like Dumbo and Lion King.
Travis Smith – organic modeler and texture painter. Worked for Valve Corp as texture artist and worked on textures for the Harry Potter spin-off film Fantastic Beasts: The Crimes of Grindelwald.
Chris Hogstead – Accomplished creature and character artist, specializing on cloth and fur simulation. Worked on films like Netflix Witcher, Avengers: Infinity War and Endgame as well as Assassins Creed.
The team of this project is completely transparent about their past experience and their goals for the project. Having open access to their LinkedIn profiles lends legitimacy to the project.
There are no major concerns from a technical standpoint.
Like most of the NFT projects, they store the PAP metadata using IPFS rather than being fully on-chain. Not ideal as the smart contracts and the metadata are separate, but the IPFS is working properly. A challenge that is common in visually rich metadata projects.
- Audit status: no audits committed yet
- Storage: PAP NFTs are stored as ERC-721 tokens on the Ethereum blockchain and graphical assets hosted on IPFS for immutable ownership.
- Contract address: 0x6632a9d63E142F17a668064D41A21193b49B41a0
Whale Wallet Analysis
PAP is a very well distributed collection. The whale concentration which is the percentage of assets owned by highly affluent traders is below average at 3.81% which is very good. Lower ratio indicates a reduced likelihood of market manipulation. The Unique holders ratio is at 62.1% which is a perfectly average score. The higher the holders ratio is the less sensitive is the collection towards sudden price changes as a result of selloffs.
One should be aware of the risk that once a large whale exits a project it usually precipitates a selloff.
- Whale concentration ratio: 3.81% – 304 pieces
Clone X – X TAKASHI MURAKAMI is the 11th most selling collection of all time with a trading volume of $207 million and a floor asset appreciation of 1200% since minting. The meteoric rise of this collection in the last 30 days can be attributed to the strong competence of the team for producing unique and highly sought after pieces of digital art. Which they have already been doing for nearly a decade as well as their collaboration with a cult icon Takeshi Murakami. Murakami’s flamboyant, boisterous designs always catch the attention of affluent connoisseurs.
Psychedelics Anonymous is an ambitious avant-garde project consisting of four separate NFT collections which combined are greater than the sum of their parts. Most prestigious among them is the Genesis avatars collection, which captured the audience with a unique artistic design.The collection currently is the 11th most traded collection in the last 7 days with a volume just shy of $16 million and floor price appreciation of 2036% since minting. The project will unlock many secondary rewards in the near future for the holders both IRL and in the metaverse.
Finally we have Prime Ape Planet, a collection made by three visual entertainment industry veterans, which took the NFT world by storm. The bespoke 3D designs with an almost photo-realistic quality of this project are barely a week old with a trading volume of $66.818.143 and have already surpassed the 30-day trading volume of many established collections. This collection garnered a massive following on discord of nearly 240.000 members in less than a month and continues to grow steadily.