New Dapps Report: ENS Domains, 10k Club – Numbers don’t lie

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An in-depth look at the 10k Club NFT collection

In DappRadar’s New Dapps Report, we look at popular and interesting NFT collections, and this time we cover the Ethereum Name Service and their ENS Domains or, more specifically, the 10k Club. The New Dapps Report serves as an executive overview and analysis of financial metrics for NFT collections. 

This New Dapps Report is part of a series of executive reports that provide readers with a high-level perspective of promising, generative NFT collections. The report focuses on financial metrics, including sales activity and price analysis, and distribution metrics like Unique Holders Ratio and Whale Concentration Index. It additionally dives into whales’ behavioral patterns and social and technical overviews. 

Ethereum Name Service (ENS) launched in May 2017 as a distributed and open naming system on the Ethereum blockchain. It allows readable names like john.eth to be machine-readable and mapped to Ethereum addresses, cryptocurrency addresses, hashed content, and other metadata. In essence, ENS functions like internet domains, and like all NFTs, these addresses are also unique and non-fungible. 

On April 26th, 2022, without any centralized coordination, users began to feverishly buy numbered ENS domains from 0000-9999. A Twitter user Danielgotthis created the Twitter account and Discord server called the 10K Club for all holders of numbered domains from 0-9999 to congregate. 

Please do not consider this document as financial advice. 

Data updated on: May 11, 2022

Table of Contents

Key Takeaways

  • ENS is the 16th most traded collection in the last seven days with a volume of  $10,691,478 and the 19th most traded in the last two weeks with a volume of  $30,769,814
  • The floor price of the collection appreciated by 1,650 % since the hype on April 26th

ENS Domains 10k Club – Floor price growth of 1,650 %

Blockchain: Ethereum

Launch date: Apr 26, 2022

Edition size: 10,000 – Limited Collection within an unlimited tracker

Traits: 10,000

Attributes: N/A

Floor price: 0.875 ETH

 Source: Crypto Slam

ENS generated over $18 million in sales in its first week, with a peak of over $5 million on the 2nd of May. The sharp pullback in the subsequent days after the peak is part of normal trading behavior. Although there was no official minting event, the hype behind the numbered ENS domains started on the 26th of April, and the mint price for a domain was around 0.05 ETH. 

The floor price for the 10k Club domains is currently 0.875 ETH and has appreciated by 1,650% since April 26th. The highest sold domain was 555.eth, sold for 55.5 ETH.

Added Utility 

ENS has already established itself as a valuable asset through many use cases. One can create a simple, readable name for their wallet, launch a decentralized blockchain-based website, and register a traditional DNS domain like .org, .com, or .io with an ENS or secure a username in the Web3 ecosystem. 

Much like traditional domains, these domains can be resold and rented. The same applies to subdomains that can exist under the umbrella of the ENS domain. For example, surname.eth could offer subdomains like john.surname.eth and jenny.surname.eth.

Names and numbers all have cultural significance, and specific numbers have subjective value among individuals. For example, some people purchased the number domain corresponding to their Bored Ape and assigned their NFT to it; others purchased their lucky numbers or memes associated with them, like 420, 666, or 1337. The hype behind the numbered domains was driven by numbers having cultural and personal significance to many people. 

Social Awareness and Engagement 

As mentioned earlier, ENS has existed for many years and already has a strong, established community that congregates on the official forums, Discord, Twitter, and Github

The official Discord has 39,196 members. It has a simple onboarding/verification process and is fairly active throughout the day. Their Twitter has over 180,000 followers and has an average growth of 546 new followers per day. 

A decentralized community has developed around the 10,000 4-digit numbered domains and has dubbed itself the 10K Club. They are not officially affiliated with the ENS team and have created their own community around ENS. They also incorporated a separate but like-minded 999 Club which is based around the first 999 of the 10k domains. The Discord server of the 10k Club has 7,378 active users, which is relatively low for a project with so much trading volume. 

The 10k Club Twitter went live in March 2022 but only became active in late April. It currently has 13,000 followers. The account experienced 100% of its total growth in the last 30 days, gaining an average of 431 new followers per day. This trend indicates moderate interest and growing demand for the collection. 

Team Overview 

The official ENS team has made itself wholly public and has a long-standing reputation. 

The ENS project was started in 2017 by Nick Johnson, the creator and lead developer. He previously worked as a Senior software engineer for Google and Ethereum. 

Nick is supported by the development team, which consists of Jeff Lau, Makoto Inoue, Leon Talbert, Richard Moore, Muhammed Tenrikulu, and Taytems

Alisha and Kevin take care of the community. 

The 10k Club is decentralized and has no official leaders of writing. 

Technical Overview

The ENS registry stores the data directly on the Ethereum blockchain. The domain names are stored as ERC-721 tokens.  Holders can also assign their visual NFTs to their ENS domains, which can cause issues for visually demanding metadata, due to the smart contracts and the metadata being separate. 

  • Audit status: ENS has been audited, and all major and minor conflicts have been resolved 
  • Storage: NFTs are stored as ERC-721 tokens on the Ethereum blockchain.

Whale Wallet Analysis

Unfortunately, the 10k numbered domains are not a separate collection from the general ENS domains. The whale wallet analysis is inapplicable in this instance.  


ENS has existed for many years but was recently thrust into the spotlight when independent buyers started aggressively hunting 10,000 numbered domains from 0000 to 9999. These domains act as an unorthodox collection of NFTs that exists within the greater ENS ecosystem. 

The hype behind the numbered ENS domains happened on April 26th. Users buying these domains pushed the sales volume from sub 100,000 to 500,000 and then into millions. This trading thrust ENS onto the 16th most traded collection in the last 7 days with a volume of over 10 million and a total volume of over 30 million in the last two weeks. The floor price for these domains appreciated by 1,650% from the mint price of 0.05 ETH. 

The buyers of these domains have formed a collective called 10k Club which is completely decentralized. They are not part of the official ENS DAO and function as an autonomous community. Their goal at the time of writing is to build a community.  

Unlike traditional NFTs ENS domains not only have subjective or cultural numerical significance but also have many use cases as well. ENS has been used to abbreviate many Ethereum hash addresses, to secure a website name on the Ethereum network as well as the traditional DNS infrastructure and they also function as Web3 usernames. 

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