A lifestyle brand in the making
In this March 2022 edition of DappRadar’s New Dapps Report, we look at popular and unique NFT collections that emerge on the market. This Dapps Report will review Antonym: GENESIS. The New Dapps Report serves as an executive overview and analysis of financial metrics for NFT collections.
This New Dapps Report is part of a series of executive reports that provide readers with a high-level perspective of promising randomly generated NFT collections. The report focuses on financial metrics, including sales activity and price analysis, and distribution metrics like Unique Holders Ratio and Whale Concentration Index. It additionally dives into whales’ behavioral patterns and social and technical overviews.
Antonym: GENESIS is a collection of 8,888 NFT avatars. The collection is self-described as ‘phygital’ – a brand that aims to bridge the gap between the physical and digital worlds to create a unique product experience.
Please do not consider this document as financial advice.
Data updated on: Mar 24, 2022
Table of Contents
- Key Takeaways
- Financial Overview
- Social Awareness and Engagement
- Team Overview
- Technical Overview
- Whale Wallet Analysis
- With a 30-day volume of over $25 million, Antonym: GENESIS was the 19th most traded collection
- The top sale was 25 ETH / $72,500, and occurred a day after the March 1st mint
Antonym: GENESIS – 25 ETH Top Sale
- Blockchain: Ethereum
- Launch date: Mar 1, 2022
- Edition size: 8,888 – Limited Edition
- Traits: 10
- Attributes: 670
- Floor price: 0.35 ETH
Antonym: GENESIS generated $13 million in sales in its first week and $7 million the week after – a typical scenario for new projects, which often see spikes in sales in the first week, followed by a pullback in the following weeks. A project’s sustainability is usually dependent on the development price and sales volume. The price development has been lackluster. After the initial drop, the average price consolidated at 0.79 ETH, a 339% increase from the mint price.
The floor price at the time of writing is at 0.35 ETH – an increase of 94% from the mint price.
Added Utility – Robust Offering
Antonym: GENESIS has a robust utility offering. It strives to become a major lifestyle brand by fusing the digital and physical worlds together. Antonym seeks to merge the worlds of fashion, art, and culture through fashion collaborations and retail locations in ‘Tier 1’ cities.
According to the project roadmap, Antonym aims to ship unique collectible toys resembling their NFT equivalent to holders. The size will vary from tabletop figurines to lifesize statues, depending on the number of Antonym NFTs owned by the holder. Furthermore, Antonym is looking to expand its team by hiring industry professionals from various industries in Q1 2022.
Between Q2 and Q3, the team will focus on delivering Antonym figures to holders. In Q3, Antonym will drop a Season 1 capsule to genesis holders and explore transitioning to a DAO. Finally, in Q4, the team plans to create an advanced marketplace for the ‘physical’ redemption of additional merchandise offerings and reveal the roadmap for the next year of the project.
Social Awareness and Engagement
Antonym: GENESIS has a sizable following on social media. The Discord server has 25,835 active users, a complex onboarding process, and multiple active moderators to reduce the presence of bots and bad actors. The community is engaged in the project, with conversations happening in multiple channels throughout the day.
Antonyms Twitter was established in August 2021 and had 237,635 active followers at the time of writing. The account experienced 24% of its total growth in the last 30 days, gaining 57,564 new followers at an average of 1,918 new followers per day, which indicates a strong interest and growing demand for the collection.
The project also has an Instagram account that currently has over 38,900 followers. It is used to share art and other promotional material related to the project.
Antonym had a burst in trader count in its first week when it accumulated over 84% of its total unique traders. Although the number declined in subsequent weeks, a total of 9,199 unique traders shows healthy demand for the collection. The weak correlation between unique trader count and Twitter impressions indicates that Twitter hype is not a sales driver for this project.
The team behind Antonym: GENESIS has made themselves public, revealing their names and LinkedIn profiles, which confirms their experience and inspires trust.
The team consists of Reuben, Amm, Alex, Aurelie, Bold, Tyler, Achilles Tlop, Conflicts, Perrow, Calvin, and Zach. Reuben and Amm head the project, Alex is the head artist, and Aurelie and Tyler are in charge of Operation and Marketing. Bold and Achilles make up the dev team. Conflicts and Tlop are in charge of community and moderation, while Perrow Calvin and Zach are strategic advisors for the project. The project additionally has a dedicated art department of 25 artists worldwide.
Like most NFT projects, Antonym: GENESIS stores metadata using IPFS rather than fully on-chain, posing a challenge to visually rich metadata projects as the smart contracts and the metadata are separate. Still, there are no significant concerns from a technical standpoint.
- Audit status: no audits have been performed yet
- Storage: Antonym: GENESIS NFTs are stored as ERC-721 tokens on the Ethereum blockchain and hosted on IPFS for immutable ownership
- Contract address: 0x7e3Ef31186D1BEc0D3f35aD701D065743B84C790
Whale Wallet Analysis
Antonym currently has a Unique Holders Ratio of 59%, indicating a moderately diversified collection; a lower ratio indicates higher susceptibility to sudden price changes. At 5.89%, its whale concentration is average. A higher whale concentration suggests an increased risk of price manipulation by prominent collection holders.
There are two major whales, bonzi.eth and grail.eth, among the top five holders. The presence of renowned NFT collectors and crypto investors usually indicates increased trading activity and higher interest in the collection.
Antonym: GENESIS has had a somewhat subpar performance. It is the 40th most traded collection in the last seven days, with a volume of $2,093,968, which is relatively low compared to other collections launched at a similar time, like CyberBrokers or DourDarcels.
However, it also ranked as the 19th most traded collection in the last 30 days, with a total volume of over $25,919,825, which is a good indicator. The floor price increased by 94%, which is relatively low as compared with collections covered in previous New Dapps Reports.
The long-term growth of any project is highly dependent on its community and utility. Despite its current performance, Antonym: GENESIS has a significant social following, a robust utility offering, and a dedicated team to see it through. This may unlock more significant potential in the future.