Collectibles on VeVe start getting noticed
The first-ever official NFT drop of a Marvel comic book has seen its price increase dramatically over the past few weeks. The floor price of the Marvel Comics #1 NFT on the VeVe marketplace has jumped 770%.
Marvel Comics NFT drops on the VeVe marketplace have largely stayed out of the headlines. However, those that did scoop up the first-ever drops may now find themselves sitting on a tidy markup as floor prices started to creep up over the last week. Moreover, it appears as if the entire Ecomi ecosystem is getting more attention as the OMI token price has also risen 85% over the last 30 days.
A few weeks ago I covered the secondary marketplace sales on VeVe using the in-app marketplace. Analyzing auction prices to gauge possible values for the first 4 comics dropped. Now, using the platform’s own Ecomi wiki data explorer, built to showcase the floor price (lowest available) for all collectibles currently listed on the secondary market with a buy it now option. We can dig a little deeper and get more accurate information about what comics could now be worth. There have now been 11 Marvel Comic drops, with the 12th, Immortal Hulk being released on the 21st of September.
Very little information was known regarding the suspected values of the comics once they had sold out, other than the 5 rarities of front cover buyers can collect. While we expected the rarer comics to command value it wasn’t clear initially if there was any demand at all. Now we see rising floor prices for commons which indicates the entire price structure is about to get a lift. As mentioned, the table shows the current lowest buy it now price for the NFT. Important to note is that all comics were allocated at random and sold to buyers at a fixed price of $6.99.
At the top of the pile, we see a common Avengers #8 comics with a floor price of $111. Which represents a 1,487% return on the investment. Marvel Comics #1, which was the first-ever drop through VeVe back in late August, is riding high. A common, the lowest rarity is listed at $61, which represents an over 772% return. More interesting perhaps is that most listings have been common and not the rarer comics.
Big Brands Hop on NFTs
The Marvel brand has expanded over the years to include merchandise, collectibles, clothing, tv shows, and a lot more. Now we see NFT collections doing similar things. Turning from a fairly simple NFT collection into a brand that can spawn its own IP. NFTs like Bored Ape Yacht Club are taking on a life of their own for example. Spawning clothing and merchandise to its audience of fans. In some ways, it’s akin to the Crazy Frog revolution of 2003 when a digital frog became a global megastar with its own clothing and merchandise line. In a similar way, VeVe is offering IP licensors and collectors a new type of digital asset class in which to carry their message.
In its digital asset debut, Coca-Cola teamed up with 3D creators to host an auction for special-edition virtual ‘loot boxes’ of NFTs. The ‘Friendship Box’ is inspired by video game loot-boxes, which when opened reveal items such as a futuristic Bubble Jacket Wearable, The Friendship Card, The Sound Visualizer, and other surprises. Additionally, proceeds from sales were donated to Special Olympics International, which has been a Coca-Cola partner for over 50 years.
NFTs offer brands the opportunity to partner as well. Making the most of each other’s influence. Rapper Quavo recently teamed up with the NBA for exclusive finals NBA Top Shot packs. Quavo’s Quest includes Top Shot moments from some of his favorite players including Trae Young, LeBron James, Kevin Durant, and Steph Curry.
NFT marketplaces have certainly come into a league of their own in 2021. Providing countless investment opportunities for collectors. Veve however sits outside the standard Ethereum NFT, on-chain collectible pile. Instead, offering users a centralized, arguably, incredibly easy platform to buy and sell NFTs from. Simply buy Gems through the App Store or Google Play Store using dollars and off you go.
VeVe sits under the bigger umbrella of the Ecomi ecosystem. Who’s stated aim is to create the world’s best platform to purchase, protect and collect premium licensed digital collectibles using distributed ledger technology. Ecomi consists of two elements, the VeVe application, and the Ecomi Secure Storage Wallet. Moreover, the VeVe ecosystem offers IP licensors and collectors a new type of digital asset class for legitimate authenticity and scarcity. The entire ecosystem is underpinned by the deflationary OMI token and comprises some interesting tokenomics, which you can learn more about here.
With the floor price for Marvel NFT collections rising it’s potentially a good time to get some OMI. OMI is available on the Ethereum network as wOMI, or wrapped OMI. Wrapped OMI tokens are simply to enable you to use them on the Ethereum blockchain and with exchanges like Uniswap. It has the same price as OMI. You can get wOMI on DappRadar here.
The above does not constitute investment advice. The information given here is purely for informational purposes only. Please exercise due diligence and do your research. The writer holds positions in ETH, BTC, ADA, MATIC, SAFEMOON, HEX, LINK, GRT, CRO, OMI, USDT, SOL, SHIBA INU, AVASTR, RAY, BOSON, AND OCEAN