Deep Objects will sell 10,000 NFTs on October 10th, and holders can participate in the brand’s product design and creation.
Deep Objects hopes to democratize design through the use of artificial intelligence. The project will release 10,000 NFTs and invite holders to participate in curating and releasing its final products.
- Artificial intelligence and generative art have become critical tools for people to create art and design.
- Deep Objects is a decentralized design that employs AI to create fashion items such as sneakers by adopting a bottom-up approach.
- The studio will release an NFT collection consisting of 10,000 tokens on October 10th.
- Holders of these NFTs will have a say in the sneaker design process and benefit from the product’s future revenue.
- Leading innovation in the virtual fashion space, RTFKT, Fabricant, and Deep Objects have their own unique selling points.
Last November, Nike acquired virtual sneaker company RTFKT, the team behind the CloneX NFT collection, to accelerate its metaverse game. This event signals the trend of big companies stepping into phygital.
A team similar to RTFKT but less known is F T R, a creative studio that brings culture-shifting ideas through emerging technology such as AI and blockchain. Adhering to its vision, F T R launched its decentralized design studio, Deep Objects.
This design studio utilizes NFT technology and various community-driven approaches to incubate different goods, and the first Issue is sneakers. But, notably, Deep Objects’ ambitions go far beyond that. Read on to find out all about it.
What is Deep Objects’ Issue 01?
According to Deep Objects, the Issue 01 NFT collection is not a PFP project, game, metaverse, or TV show. Nor is it another exclusive “club” that adds value to users through events, merch, access, etc. Deep Objects has a concrete idea of what they need to do as a design studio.
Issue 01 will combine artificial intelligence, designer creativity, and community collaboration to create a unique sneaker that people can wear in real life. The NFT collection with 10,000 tokens strives to revolutionize sneaker design and production and impact the industry.
How do Issue 01 NFT holders participate in sneaker design?
This project has an experimental initiative that combines designer curation, artificial intelligence, and community participation to export ideas. The whole journey will bring “1,000,000 choices down to 1”.
It starts with a content generation process by Heuristic Unsupervised Entity (H.U.E), a machine learning framework trained by Deep Objects for two years. First, the AI will generate unlimited versions of initial and unique designs. Next, the Deep Objects design team will curate 1 million pieces and release them to the community.
After that, a three-stage Community Participatory Process comes into play to further narrow down the design options.
- The Issue 01 project will sell 10,000 NFT access cards on October 10th. These cards allow holders to join a curation and design process that brings the collection from 1,000,000 design objects to 10,000.
- Then, the community will vote to curate the 10,000 design objects to a collection of thirty. Only the thirty community-selected NFTs will evolve into a high-resolution 3D model of sneakers.
- Now comes the last stage, the birth of the CHOSEN ONE. This is another voting process to curate the thirty 3D models to the final design object of Deep Objects Collection One.
Usually, it is always big brands or celebrities that define speaker culture. However, the real driving force that makes these trends unstoppable is the vibrant users behind them.
Deep Objects intends to change that and builds a community with the same passion for design. Instead of initially partnering with sneaker brands or designers, it incubates its first product entirely within its ecosystem. That’s what Deep Object is all about.
RTFKT vs. Fabricant vs. Deep Objects
Sportswear and fashion houses have actively participated in the NFT space. Since last year, sports brands such as Adidas, Nike, and Puma have ventured into the metadata space. As NFT adoption is on the rise, fashion trendsetters are trying to find the intersection of technology and design and pave the way for brand building in the Web3 era.
But teams native to the metaverse lead innovation in this field.
RTFKT Studios is a metaverse fashion house and the team behind the phenomenal blue-chip CloneX NFTs. Now wholly owned by Nike, RTFKT doesn’t only target sneakerheads. Instead, it aims to help people express themselves better in the metaverse by bringing users stylish wearables and items for both digital and physical use.
RTFKT has continued to grow into an ecosystem with several record-breaking NFT collections, and they all serve different purposes and use cases. The most prominent ones include Clone X, metaverse avatars, the Space Pods, virtual homes, and MNLTH, a mysterious box that contains virtual sneakers.
The Fabricant Studio is a platform and design house that creates digital-only clothing. Unlike most of RTFKT’s projects, which are cartoonish, digital fashion items designed by The Fabricant Studio are incredibly realistic and can be demonstrated by real-life models.
The Fabricant Studio envisions making everyone metaverse ready by bringing fashion to the virtual world. Moreover, it aims to dress all its citizens in digital-only clothing by 2025, and celebrities are already Fabricant’s early adopters.
Unlike the above two projects, Deep Objects has a stronger focus on real-world objects. For the design studio, NFT is its vehicle for realizing a bottom-up approach. Rather than riding on the NFT hype, Deep Objects wants to leverage this technology to subvert the current design landscape that is controlled by gatekeepers.
Will AI replace humans as the master of creativity?
Last month, an artwork made by AI won first place at a fine arts competition. This event ignited heated discussions around whether AI will replace humans in many innovation-driven industries, such as design and art.
In the blockchain world, Art Blocks is the most pioneering platform for generative art. It has brought algorithmically created art to thousands of collectors, accumulating 1.3 billion in trading volume.
Furthermore, many collections on the Art Blocks platform are highly sought-after. For example, the Fidenza collection by Tyler Hobbs has recorded 5,200 ETH in trading volume and a floor price of 92 ETH.
In fact, whether it is the art on Art Blocks or the sneakers of Deep Objects, the creative process is not accomplished by AI alone. These projects explore potential sparks that can arise in human-robot interaction and collaboration.
It is hard to say whether AI will replace us in art making. But if we stop exploring these technologies out of fear of being replaced by artificial intelligence, perhaps that would be our greatest loss.
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