Possibly the most delicious real-world use of NFTs ever
The first chocolates with M&Ms have barely launched, and they are already selling out. On Wednesday, candy brand Mars announced a deal that would unite Bored Apes and M&Ms. This is yet another fine execution of the commercial rights that BAYC and MAYC owners have on their NFTs.
Mars signed a deal with 10:22PM, a Universal Music Group label that represents the virtual band Kingship – made up of Bored Ape Yacht Club and Mutant Ape Yacht Club avatars. The NFTs had been previously licensed by the entrepreneur Jimmy McNelis and are now printed in the special edition candy.
In the official press release, Mars’ Global Vice President, stated that:
“Consumers’ expectations for what they want from their favorite brands shifted. At Mars, we know we need to be more innovative than ever with such a culturally famous brand like M&M’s. We’re excited to continue our Mars foray into the Metaverse through this partnership with 10:22PM and KINGSHIP, as a way to engage our fans in a new and exciting space.”Jane Hwang
Kingship, the band or supergroup of three BAYC NFTs and one MAYC, shares the manager Nicholas Adler with none other than Snoop Dogg.The new M&Ms featuring the Ape NFTs are available for purchase in the United States on M&Ms’ official website. One of the three NFT-inspired products sold out on the same day.
NFTs in everyday businesses
Mars isn’t the only famous company adhering to Web3 brands. Also this month, Tiffany’s turned CryptoPunks NFTs into wearable jewelry.
Yuga Labs collections were some of the first to offer this utility to their NFTs, and the community has not been shy about it – as you can check out in our latest video on the Off The Blockchain series.
Bored Ape Yacht Club NFTs collectors hold a license to use each token’s digital art in personal projects, exploiting the properties commercially.
Many businesses and brands have used Bored Ape and Mutant Ape NFTs to illustrate their products. From pizza places to cannabis products, Rap video clips, and now M&Ms chocolate, NFTs are slowly finding their way into pop culture.
NFT ownership and the license to use them for commercial purposes has been a great ally in the popularization of NFTs in 2022 – and consequently, a push for Web3 adoption.
- Read further: How do Ownership and Copyright Work for NFTs?
Track your favorite NFT collections
While it’s important to keep up with the latest news from NFT space, it’s also worth keeping an eye on the stats for your favorite collections.
DappRadar’s NFT Collection Explorer is the best tool to help you keep an eye on them, while also granting insights and real-time sales activity. Take a look at the video below for a quick guide through it.
The above does not constitute investment advice. The information given here is purely for informational purposes only. Please exercise due diligence and do your own research.